Lesson Plan Teknis | Elements of Advertising and Argumentation

Objective

Duration: 10 - 15 minutes

This stage aims to clarify what students will achieve by the end of the lesson. By focusing on advertising and argumentation elements, students will cultivate skills that are highly beneficial in the job market, particularly in fields like marketing, communications, and media. This stage prepares students for the practical application of this knowledge in real-world situations, fostering engaging and relevant learning.

Objective Utama:

1. Comprehend the key elements of advertising language in English.

2. Identify argumentative components in English texts and advertisements.

Objective Sampingan:

1. Develop the ability to critically analyze advertising texts.
2. Expand vocabulary specific to advertising and argumentation in English.

Introduction

Duration: 10 - 15 minutes

The goal of this stage is to spark students' interest and get them ready for the main content of the lesson. By linking the topic to real-life situations and the job market, students will see the relevance of the knowledge they are about to gain. This initial activity is designed to engage students and foster critical thinking right from the start.

Curiosities and Market Connection

Did you know that the first advertisements appeared in the 15th century? Since then, advertising has transformed enormously, becoming a vital element of marketing strategies for businesses. In the job market, individuals who are adept at using advertising language and argumentation are in demand across fields like marketing, communications, media, public relations, and even sales. Mastering these techniques can pave the way for a range of career opportunities.

Contextualization

Advertising permeates our daily lives, from TV commercials to social media marketing campaigns. Understanding the components of advertising and argumentation in English is vital not only for deciphering these messages but also for crafting effective campaigns that can sway and persuade audiences. In this lesson, students will investigate how these strategies are applied in the real world, aiding the development of skills that are highly sought after across various careers.

Initial Activity

To kick off the lesson, show a short (2-3 minutes) video of a well-known ad in English. Following the video, pose the question: 'What do you think makes this ad so effective?'. Have students discuss their thoughts in pairs for a few minutes before sharing their insights with the whole class.

Development

Duration: 50 - 55 minutes

The aim of this stage is to ensure that students practically apply the knowledge they've acquired about advertising and argumentation elements. By creating their own ads and analyzing existing ones, students will enhance their critical and creative skills, essential in the marketing and communication job market.

Topics

1. Elements of advertising language in English

2. Argumentation strategies in advertising

3. Critical analysis of advertisements

4. Specific vocabulary for advertising and argumentation

Thoughts on the Subject

Encourage students to think about how advertising and argumentation approaches shape their decisions and behaviours in everyday situations. Challenge them to consider how these techniques can have both positive and negative impacts, and prompt a discussion on ethics within advertising.

Mini Challenge

Create an Advertising Ad

In this hands-on activity, students will create their own advertising ad in English, utilizing the elements and techniques discussed in class. They'll work in small groups to select a product or service to promote. The aim is for them to incorporate argumentation strategies to effectively persuade their target audience.

1. Divide students into groups of 3 to 4.

2. Have each group select a product or service for their ad.

3. Guide students to apply the advertising language elements and argumentation strategies discussed in class.

4. Groups should draft their ad, including text, a slogan, and any visual elements they find essential.

5. Allow time for groups to present their ads to the class, explaining which argumentation strategies were used and why they believe their ad would resonate.

Put into practice their knowledge of advertising and argumentation elements through a creative activity, developing both creative and critical analysis skills.

**Duration: 30 - 35 minutes

Evaluation Exercises

1. Challenge students to identify and note the argumentation elements presented in three different advertisements (these can be in print, video, or digital formats).

2. Ask students to write a paragraph analyzing the effectiveness of one of the chosen ads, justifying their opinion based on the advertising and argumentation elements discussed in class.

Conclusion

Duration: 10 - 15 minutes

This stage aims to consolidate the knowledge gained during the lesson through reflection on the practical application and importance of advertising and argumentation techniques in day-to-day life and the job market. It is also an opportunity to address any doubts, encourage critical thinking, and underscore the importance of ethical practices in advertising.

Discussion

💬 Discussion: Engage the class in a conversation about the advertising and argumentation techniques analyzed throughout the lesson. Ask students how they notice these techniques being applied in their daily lives and encourage them to share specific examples. Facilitate a reflection on the ethical versus manipulative use of these strategies, and inquire about which methods they found most compelling and why.

Summary

📝 Summary: Review the key content covered, including the elements of advertising language in English, the argumentation strategies used in various advertisements, and the importance of critically analyzing ads. Highlight specific advertising vocabulary and the relevance of these skills across diverse sectors in the job market.

Closing

🔚 Class Closing: Quickly recap how the lesson connected theory with practical activities and real-world applications. Stress the importance of grasping advertising and argumentation elements for formulating effective campaigns and critically assessing advertising messages. Emphasize how these skills are valuable across a range of careers, including marketing, communications, and media.