Black Friday: From Local Tradition to Global Phenomenon

Introduction: Black Friday Unpacked; Historical Origins: From Financial Crisis to Retail Term; The Philadelphia Story: Police, Traffic, and Chaos; Retailers' Rebranding: 'Into the Black'; Strategic Link to Thanksgiving and Christmas Shopping; Evolution and Globalization: From Regional to International; Digital Catalysts: E-commerce and Global Expansion; Marketing, Media, and Consumer Perception; The Psychology of Deals: FOMO, Scarcity, and Urgency; Economic Impact: Local vs. Global Perspectives; Retail Strategies: Loss Leaders, Bundles, and Aggressive Advertising; Online vs. In-Store Tactics; Impulse Buying: Triggers, Biases, and Consequences; Ethical Considerations in Retail Practices

Lara