Decoding the 4 Ps Framework: walkthrough

Section role: supports the 'Decoding the 4 Ps Framework' section while the teacher formalizes the discoveries from the Urban Crunch startup challenge into academic marketing concepts. Slides: (1) Title — 'Decoding the 4 Ps Framework'; (2) The Marketing Mix Definition — bullets: definition of controllable tactical tools, blending for target markets; (3) Product — bullets: features, quality, branding, Urban Crunch eco-friendly packaging example; (4) Price — bullets: pricing strategy, discounts, connecting price to perceived value; (5) Place — bullets: distribution channels, location, mobile delivery apps; (6) Promotion — bullets: advertising, social media, PR, creating buzz; (7) Strategic Alignment — bullets: why all 4 Ps must point to the same target market, luxury product example; (8) Global Brand Examples — bullets: Netflix and Starbucks case studies showing alignment across the 4 Ps; (9) Closing slide — 'How do Spotify's 4 Ps work together?' — sets up the marketing mix audit section that follows.