Marketing Mix: framework walkthrough

Section role: supports the 'Decoding the Marketing Mix' section while the teacher formalizes the concepts students explored in the 'Launchpad' challenge. Slides: (1) Title – 'The Marketing Mix: Your Strategic Toolkit'; (2) Recap Challenge Discoveries – bullet points to remind students of their 'Launchpad' activity with recycled sunglasses, tutoring app, and 5K run; (3) The 4 Ps of Marketing – define Product, Price, Place, Promotion with simple icons; (4) The Marketing Mix Explained – definition of the Marketing Mix as tactical tools, emphasize interdependence with examples like changing Product quality impacting Price/Place; (5) Marketing Goods vs. Services vs. Events – highlight key differences, specifically defining 'intangible' and 'inseparable' for services with examples (e.g., haircut vs. sneakers); (6) Targeting Your Audience – explain Mass Marketing vs. Market Segmentation, including Niche Market from Section 2; (7) Promotion in the Digital Age – introduce Social Media Marketing as a key tool within the 'Promotion' P, showing relevant platforms; (8) Real-World Application – present 2-3 diverse examples of companies (e.g., Tesla, Netflix, a local concert venue) and ask students to identify their marketing mix elements. Concrete examples, figures, or vocabulary: 'intangible,' 'inseparable,' definitions for Product, Price, Place, Promotion, Mass Marketing, Market Segmentation, Niche Market, Social Media Marketing. Hooks back to the rest of the lesson: builds directly on the 'Launchpad' challenge in Section 2, providing the formal vocabulary for the informal discoveries. It sets the stage for analyzing real-world marketing decisions in the 'Marketing Audit' (Section 4). Closing slide: 'How does a change in one 'P' force a change in the others?' — hands control back to the teacher for a concluding discussion.

Lara from Teachy