The Rhetorical Triangle: formalizing persuasion

Section role: supports Section 3 ('The Rhetorical Triangle Revealed') while the teacher transitions from the group pitch activity to formal definitions. Slides: (1) Title — 'The Rhetorical Triangle: Ethos, Pathos, and Logos'; (2) Connecting Back — linking the scientist and grandparent pitches from Section 2 to logical and emotional appeals; (3) Defining Ethos — bullets: definition of credibility, celebrity endorsements, expert testimonials; (4) Defining Pathos — bullets: emotional resonance, tapping into values, fears, or aspirations; (5) Defining Logos — bullets: hard facts, statistics, logical proofs, and demonstrations; (6) Video Integration — prompt introducing the recommended video on rhetorical appeals; (7) Advertising Techniques — mapping the Bandwagon effect to pathos/ethos and Scientific Evidence to logos; (8) Synthesis Diagram — visual display of the Rhetorical Triangle interconnecting all three elements. Closing slide: 'Which appeal was the strongest in your group's pitch for the grey brick?' — sets up the individual decoding activity in Section 4.

Lara from Teachy